The acronym SEO stands for search engine optimization which is one of the thrust areas in digital marketing. Adopting SEO best practices, could pave way for “free” / “organic” traffic towards your website and even stands a chance to rank top place in the search result. The better your website rank, the higher the visitors!
Another advantage of SEO based traffic is, they are all quality traffic. The people behind the search inquiry have been looking for a similar or exact solution as your business provides, and when they land on your website, it is your golden opportunity to convert those visitors into potential leads.
Having said that, let’s get started on the list of 15 lifesaver free SEO tools which will help to shape your digital strategy in the long run.
1. Google Keyword Planner
Wondering which keyword to choose for your specific offering? What would you pick the most legitimate way to solve the problem? Go by your gut or work upon the data?
Each and every individual is different. You may feel a certain search inquiry is best suited for your product but in reality, the search volume of your guessed search inquiry is much lesser than something else. Your ultimate goal is to draw more and more visitors keeping relevance in mind.
Google Keyword Planner is an excellent free SEO tool which lets you enter a keyword and or any search query/ products and retrieves information with different sets of helpful insights of keywords, ad group ideas, etc. You also have the option to target location and find suitable localized keywords.
As a digital marketer, you also want to understand your competitors to supersede them. This SEO tool helps you to the job with finesse.
3. Robots.txt Generator
Well, as we know, Robots.txt is a technical SEO initiative which tells web robots (or spiders) what to do with a specific website’s pages. Thus, for a disallow command, Robots.txt instructs these web robots to completely skip over those web pages which is vice versa in case of allow command.
Have you noticed spammy URLs redirected to your website in your webmaster console and worried it will affect your domain authority and page authority?
Disavow is the process you should quickly adapt to report this to Google.
Disavow.it helps to document your list of spammy website URLs into Google ready disavow file. How cool is that?
Linkody is a freemium SEO tool. It is very handy in link building as well as supervision. Linkody will notify you in both the cases wherein you receive a backlink and even loose. One specific feature which grabbed my attention, it even lets you know when your competitor receives a new backlink!
This is an incredible free SEO tool for video bloggers on YouTube platform and truly a life saver. This is similar to any social media listening tool which lets you receive Brand Alerts to follow the chatter on that platform.
This is an extremely powerful lifesaver FREE SEO tool for any video content generator/ marketer. This is the masterpiece for doing video keyword research. Apart from the video keyword, they also tend to retrieve video rankings on YouTube first page. Isn’t that exquisite? They even conduct periodic free webinar training for platform familiarization.
8. Google PageSpeed Insights
You may have great content and used perfect keywords to draw traffic, yet you notice a steep bounce rate. What could be the possible reason? And what can you do about it?
Go to the Google PageSpeed Insights immediately and enter your website URL to test your loading time both on desktop/laptop and mobile and see how fast your website loading in these platforms in general.
Consider you are the person who made an inquiry on the web, clicked on a website link and it took forever to open. How frustrating will that experience be? Since you have other options, you wait for a couple of seconds and decide to leave. That is where your bounce rate is coming.
This SEO tool also recommends ways to reduce the load time apart from the result.
9. Google Analytics
Google Analytics is indeed a life saver for all digital marketers. It helps you draw pragmatic inferences from your analytics console which in turn helps you work on your individual goal funnel. Now, it’s no more hunches, you have the data as to where what is going wrong as well as where what went great!
This SEO tool drills all sorts of website data and lets you monitor source, medium of each and every traffic, sessions, bounces, exits, etc. You can also select your parameters to produce your own tailor-made report.
Browseo in a handy free SEO tool which helps you see your website how other search engines will do. Try it for yourself!
SEOptimer is a free SEO audit tool. In case you are interested to know how good your SEO initiatives are, you may be interested to pursue an audit, and SEOptimer is the perfect way to do that. The report will cover issues if any persistent.
12. Google Title Tag SERP Preview Tool
This free SEO tool lets you preview your title and meta description on Google search. This is a great tool by which you can plan your words and ensure nothing gets omitted.
13. Google Analytics Referrer/ Ghost Spam Blocker
This amazing free SEO tool helps you to filter out around 726 spammy referrers domains from your google analytics. It has one limitation though, that it works for new data. But it is a great tool which will add a filter to your account!
14. Rel Nofollow Checkbox
This is a free WordPress SEO tool which is great for letting you set links on your site as “nofollow”.
15. Website Grader by HubSpot
HubSpot is a reliable name in the industry. But little do many know that they offer few free SEO tools too. Website Grader by HubSpot is a free SEO tool that helps you grade your website performance based on few parameters.
Hope this was informative. Do share any other free tools known to you!